Our expertise lies in over 25 years of experience with customer intelligence, digitization and data-driven marketing & sales solutions for companies from a wide range of industries and in the areas of business-to-consumer (B2C) and business-to-business (B2B). This includes the following fields in particular:
- Sustainable “MORE-SELLING” and data strategies to identify and monetize customer relationships
- Data-driven marketing via customer insights & predictive analytics
(digital marketing and big data) - Customer relationship management (CRM) and dialog marketing
- Marketing efficiency and cross-media optimization
- Target group expertise for new customer acquisition/lead generation and
cross-channel targeting - Action-oriented customer segmentation
- Geomarketing and potential-based sales management
- Multi-channel campaign management
- Automation of marketing & sales processes
- Multi-industry know-how
- Business creativity combined with a strong understanding of analytics, technology and processes
- Digital transformation processes
- Integrated performance measurement as a core component of all cuinco projects
Embedded in a powerful network, cuinco sees itself as a service partner with the aim of efficient and successful cooperation for both sides. If required, sales marketing and digitalization projects can be flexibly scaled at any time and can also be carried out as a full service if desired.In this way, we cover a wide range of strategic and implementation skills: They start with the conception and modeling of smart business processes (BPMN) and extend operationally to Big Data, customer data and CRM analyses, data procurement and management as well as creative services and technical implementations for direct / digital / mobile marketing and multichannel commerce.
All these competencies are framed and supported by cuinco’s holistic and structured project management.
