cuinco stands for Customer Intelligence Consulting and was founded in 2009 by Marcus Gebauer as a management consultancy.
Customer Intelligence is increasingly becoming the key to success, especially for growth-oriented companies that operate in saturated consumer markets and are facing increasingly cut-throat competition. The customer journey and the “controllability” of consumers and purchasing decision-makers are becoming ever more complex. Online sales channels and social media are adding new digital touchpoints that have a massive influence on our information and purchasing behavior. At the same time, the effectiveness of traditional advertising is constantly decreasing. As a result, stable customer relationships are increasingly becoming the real bottleneck, customer proximity and customer centricity are becoming more of a success factor than ever before and marketing efficiency is becoming a fundamental challenge for companies.
The importance and objective of customer intelligence consulting for companies therefore lies in knowing the individual customer and their individual needs. The ability to set up efficient digital sales marketing processes across all touchpoints in order to generate new leads and enter into direct contact and relevant dialog with customers is becoming increasingly important. This applies to both B2C and B2B businesses.
To this end, cuinco advises and supports you in the development and implementation of data-driven strategies, measures and processes to monetize your customer relationships and optimize your marketing and sales efficiency. As experts in “digital transformation”, we design and implement individual and holistic “MORE-SELLING strategies & projects” for you in the areas of data-driven sales marketing, customer relationship management (CRM) and new customer acquisition. In recent years, our project focus has increasingly shifted towards digitization & sustainability.
Embedded in a powerful network, cuinco sees itself as a service partner with the goal of efficient and successful cooperation for both sides. We do not provide you with any supposed patent remedies or “ready-made products”, but design individual and holistic solutions for you, which are tailored precisely to your specific needs on the basis of proven methods. Thanks to flexible teams and smart methods, we implement these projects for you in an uncomplicated, fast and reliable manner. 100% commitment and customer proximity are our recipe for success against project frustration.