Projects

Fundamental strategy and holistic development of digital processes to increase the online visibility of certified products in e-commerce (e.g. Amazon)

Central and cross-label platform for the collection, management and automated distribution of product certification data

Projects for new customer acquisition (B2C, B2B), churn prevention and improvement of CLV; development of systems for an automated, data-based suitability assessment of areas for free-field photovoltaic systems

Various projects for data and analytical driven multi-channel customer acquisition

Strategic consulting and implementation of measures in the areas of customer segmentation, new customer acquisition/CRM

Strategy consulting and implementation of customer relationship management (CRM)

Development of potential-based multi-channel sales management and automated sales marketing processes as part of the Digital Agenda

Strategy consulting and implementation of measures in the area of business development/CRM/Big Data

Assessment of customer potentials as part of a buyer's due diligence

Digital transformation, development of a digital ecosystem/CRM; identification and monetization of consumer potentials

Development of a data monetization strategy for a subsidiary company

Conception and implementation of data-driven MORE-SELLING strategies for Manufacturer/Wholesale/Retail

Conception and management of projects in the area of new customer acquisition “high net worth private clients”

Cross-media marketing campaigns B2C & B2B, Next Best Activities (NBA), online targeting, campaign management, convergence analyses, channel affinities, opt-in-generation

Strategy concept for opening up new business areas by means of a bonus program

Consulting and process implementation on marketing optimization and marketing efficiency

Strategy consulting and implementation in the area of Smart Data Targeting and web analytics

Cross-media marketing optimization, churn prevention