Here you will find more information about cuinco as well as web links and our own publications on customer intelligence and digitization topics:
Personal references:
On individual request, we will be happy to provide you with personal references for selected contacts, companies and projects.
Partnerships:
For holistic project implementation, cuinco can draw on an excellent network of service providers with expertise in data analysis, IT/programming, creation, dialog/online/mobile marketing and CRM. If required, cuinco can take on the “orchestration” and management of all project partners.
PUBLICATIONS AND ADDITIONAL WEB LINKS
New edition of the “Handbuch Geomarketing” (Geomarketing Handbook). Understanding markets and target groups. Local. Global. Digital.
Published in 2018, the newly revised 2nd edition of this Geomarketing Handbook includes contributions from over 40 authors on more than 450 pages. The article published by Marcus Gebauer / cuinco focuses on the eternally topical subject of customer segmentation.
Publication on the topic of “micro-segmentation” in cooperation with SIGMA Milieus® in the marketing journal “marke41” (special issue Automotive – issue 4/2009 “Future of Mobility”).
The Handbuch Zielgruppenmanagement (target group management handbook) shows the various approaches that can be used to form target groups. It deliberately presents complementary approaches in order to illustrate the diversity of target group formation. Marcus Gebauer has written an article entitled “Customer segmentation or the digitalization of the corner shop principle”. Here is the link to the table of contents of the Handbuch Zielgruppenmanagement (Handbook of Target Group Management) published in 2009 (editors: Stephan Duttenhöfer, Bernhard Keller, Stephan Vomhoff).
cuinco and casaGeo Data + Services GmbH have published a case study entitled “Sustainable, digital & innovative: How an energy supplier identifies suitable potential areas for ground-mounted photovoltaic systems”. It shows how potential areas for ground-mounted PV systems can be automatically evaluated and viewed. Download of the German case study here.
Selected press articles and web links on the Blue Angel eco-label and sustainability in e-commerce: